Hey, there! I'm Soledad, and I'm based in Buenos Aires. 

​

With 12 years of marketing experience, I specialize in insights and strategy. Working with renowned global media agencies opened the doors to working with a wide array of industries: Retail, FMCG, Entertainment, Beauty, Finance, e-commerce, Education. You name it.

​

I graduated in Advertising back in 2011. Like most advertisers, I was initially drawn by creativity, but found my niche in insights after discovering that my methodical and analytical nature were a perfect fit to my inquisitive mind.

 

You may ask, did I give up on creativity? Not at all. My journey into insights led me to strategy, where I learned to creatively craft data-driven strategies that truly understand audiences, and help brands to effectively reach them out.

​

My curiosity encourages me to learn and work autonomously. I'm somewhat of an autodidact, which has led me to master data tools like Tableau, Power BI, and Python. What can I say? I thrive on challenges.

​

Feel like sharing your marketing challenge with me? Reach out, and we'll tackle it together.