My work | Soledad Granelli

My Work.

I prioritize a data-first approach to underpin media and business strategies, enabling data-driven decision-making and goal setting. Feel free to explore each section for samples of my work. Please note, full samples are available upon request.

Insights

Market & Industry Research

Uncovering market and competitor dynamics will set strong foundations for your brand, content, and media strategy.

Insights

Surveys & Focus groups

Tailored projects qualitative & quantitative projects to inform content, media, and brand strategy, with potential for ongoing monitoring.

Strategy

KPIs & Measurement

Setting clear goals enables deeper understanding of campaign performance, while ongoing measurement allows campaign optimization.

Insights

Social listening projects

Active listening uncovers brand perception, pain points for content strategy, and guides media engagement with consumer archetypes.

Data Viz tools

Dashboards & Data processing

Custom real-time dashboards grant easy access to analytics, and save data processing time to focus more on insights.

Strategy

Content Strategy

Audits yield insights on channel, audience, and campaign performance, enhancing content planning, distribution, and creation, while revealing optimization opportunities.